EDITORIAL CONSULTING

I’ve worked in both public relations and as a journalist, so I understand how to bridge the gap between those two worlds. I help brands build editorial infrastructures, and I give you a behind-the-scenes look at how a newsroom works.

I also help you workshop pitches, frame product news, hone in on your key brand message and strategize about how to best bring your story to journalists.

Here are some of the ways we can work together:

  • Schedule a flash consulting session.

    Book 40 minutes of my time to deep-dive into your media relations strategy, ask questions about how the editorial process works, workshop a pitch, or prep for interviews with reporters. If you’re a solopreneur, you can also use this time to hone in on your branding and messaging.

  • Hire me as a consultant and strategist.

    I work with brands and publications on a project basis to create editorial infrastructures, make strong content decisions, and train your employees on the best ways to interact with the media.

  • Bring me in for a workshop.

    I run workshops with media relations firms big and small to guide them on how to land must-read coverage for their clients. These sessions can be tailored to your team’s needs, and usually include a lecture, hands-on activity, and Q&A section.

“Mallika led our agency through an in-depth, behind-the-scenes presentation on how stories get published, followed by a pitching workshop that was both highly relevant and packed with valuable insights. She went above and beyond to tailor the content to our team’s specific needs, offering insider tips and actionable feedback that only a seasoned reporter and editor could provide.

I highly recommend this workshop to agencies and communications professionals looking to elevate their media relations game.”

~ Amber Winans, Managing Principal at Bhava Communications